Creative logos are an invaluable part of branding, especially if you are a new brand or if you want to differentiate from the competition.
But they can be a challenge to understand.
Here’s what to look for when choosing your logo for your company.
A few common mistakes to keep in mindWhen choosing a creative logo, you should think about the following factors: How will it look in the eyes of potential customers?
What color would it be?
How would it stand up on a website?
If the wordmark doesn’t have any prominent words or characters, your company should choose a logo that would not look out of place in a restaurant, office, or any other location where it’s easy to look up information.
For example, consider a company that wants to target businesses that are older and less active online.
You might think about a company logo that looks something like the image above.
That’s a great logo for an online brand.
However, when a brand has an active online presence, the name might look different than it does on a store page.
The name might change, for example, if the company uses the word “bakery” or “sushi” instead of “soup.”
You can’t choose the logo for the entire brand, however.
Your logo should be unique to your brand and should stand out on your website or store pages.
The wordmark is the most important aspect of a creative brand logo, so you’ll want to take the time to pick the right logo that fits your brand.
It’s important to look at the following things to decide what logo to use:Color.
Color can be the deciding factor for a logo.
If your logo is designed to be seen on a white background, you’ll need a color that will stand out in your target audience.
For example, a black logo might be better than a white one.
You could also try to design a logo with a lighter color than the color of your target market.
Size can be an important factor in choosing your creative logo.
In fact, the size of your logo can be one of the most influential factors in how you can design a great design.
If you want a logo to be as easy to read as possible, you may want to make it small.
You’ll need to think about how many letters and symbols you want your logo to have.
Size is also important when it comes to how many elements you want in your logo, such as a logo and a tagline.
How would you like it?
It’s a good idea to ask yourself if the logo would be good for your brand or for your website.
If so, you can choose to use that information to determine which logo to choose.
If you’ve chosen a brand that you think your customers would like to see, you might want to consider the following questions:Would you like your logo as a headline, a tag line, or a thumbnail?
How big should the logo be?
Would it be readable on a mobile device?
What type of font would you use?
If you are creating a logo for a brand with a large audience, you want it to stand out from the rest of your brand, so use a size that’s small and readable on mobile devices.
If the logo you chose is too large, consider making it smaller.